Step-by-step guide for building a blog that not only attracts readers—but earns steady income.
Step 1: Choose Your Niche
Don’t go too broad—focus on a specific angle:
- Instagram growth tips for small businesses
- AI tools for content creators
- Retro aesthetics in digital branding
- Social media for Etsy sellers
- Golf
- Cats
- Pyramids of Egypt etc
Pick something you genuinely enjoy and can talk about endlessly.
Step 2: Set Up Your Blog Platform
Start simple:
- Use WordPress or Squarespace for flexibility and design
- Choose a clean, mobile-friendly theme
- Add essential pages: About, Contact, Blog, Resources, Downloads etc
Step 3: Create High-Value Content
Focus on posts that solve problems or inspire:
- “5 AI Tools That Make Social Media Easier for Creators”
- “How to Write Captions That Boost Engagement”
- “Social Media Trends for Summer 2025”
- Best shoes for golf
- Home-made food for your cats
Use a mix of:
- Tutorials
- Case studies
- Personal stories
- Visuals (infographics, retro-style headers, etc.)
Step 4: Build an Email List Early
Offer a freebie to get subscribers:
- “10 AI Prompts for Social Media Creators” (you already made this!)
- “Hashtag Cheat Sheet for Small Businesses”
- “Retro Postcard Templates for Instagram Stories”
Use tools like MailerLite or ConvertKit to automate emails.
Step 5: Drive Traffic to Your Blog
Use social media to promote your blog:
- Share snippets on Instagram, Pinterest, and LinkedIn
- Create carousel posts from your blog content
- Use SEO-friendly titles and keywords
Bonus: Turn your blog posts into printable tutorials or digital files to share and sell on Etsy!
Step 6: Monetize Your Blog
Here’s how to start earning:
| Method | How It Works |
|---|---|
| Affiliate Marketing | Recommend tools (like Canva, Buffer, Jasper) and earn commission |
| Digital Products | Sell templates, guides, or printable postcards |
| Sponsored Posts | Partner with brands that align with your niche |
| Coaching or Consulting | Offer 1:1 help for small businesses or creators |
| Ad Revenue | Use Google AdSense or Mediavine once traffic grows |
Step 7: Stay Consistent & Track Progress
- Post weekly or biweekly.
- Use Google Analytics to track traffic
- Adjust based on what content performs best
Treat your blog like a business: test, learn, and evolve. Don’t abandon your blog for too long! When you have free time, work forwards, schedule posts in advance, so you can provide always fresh content for your readers.
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