If you are a social media manager or you just want our printable 4 pages Social Media Strategy Questionnaire and our 8 pages Social Media Niche Discovery Questionnaire, please order here. After payment is confirmed, you receive your downloadable copy in your e-mail, usually within a few minutes.

__________£&$_________

Building any successful business, but especially a digital product business requires strategic planning, time management, and consistent effort. Here’s a detailed plan with numbers to help guide you if you are totally clueless how to start.

1. Product Development

• Number of Designs: Start with at least 50 high-quality designs to ensure a diverse portfolio. You can`t be serious to think that you will change the world with 2 designs, right? Gradually increase the collection based on customer feedback and demand.
• Editing Time: Spend approximately 2–4 hours per design. Not just download from canva or whatever platform you use and upload to etsy and and then wait for the miracle. You need to put effort = time and creativity to it. This time includes brainstorming, creating, and refining. If you have 50 designs, that’s 100–200 hours of work upfront. You can`t spare this. Maybe, MAYBE there is a person in this universe who just uploaded a cute heart and bumm, they were a millionaire the next day, but realistically, you need to put some effort to get results. And please don`t cry here that you have no fantasy, of course you have, just put in the effort.

2. Advertising Strategy

Platforms that you can use:

• Instagram: Focus on carousel posts and Reels.
• Pinterest: Create pins linking directly to your shop.
• Tumblr: Use pictures, text, link, tags, everything.
• Etsy, Ebay, Amazon: Optimize listings for search visibility (if you sell there).
• TikTok: Short, engaging videos about your products.
• Facebook Groups: Share in relevant niche groups (e.g., crafting or coloring enthusiasts).
• LinkedIn: Yes, you can do it. Just DO! With time, you can build connections there.
• Budget: Start with a modest ad spend max of £10–£20 per day (or equivalent in your country`s currency) on platforms like Instagram or Pinterest Ads to test different audiences and creative content. Don`t make yourself bankrupt about something that you don`t even know if it works.

3. Hashtags & SEO

• Hashtags: Use 20–30 hashtags per post on Instagram. But. Focus on a mix of niche tags (e.g., #ColoringBooksForCatlovers #Printablecatdesigns) and broader ones (e.g., #PrintableDesigns).
• Keywords: Research and include 2–3 relevant keywords per product listing, ensuring titles and descriptions are search-friendly. The key is RELEVANT.

4. Daily Schedule

• Editing and Creation: Dedicate 10 hours per week to producing new designs and refining existing ones.
• Advertising & Engagement:
• Spend 2 hours daily engaging with your audience (comments, DMs, and sharing user-generated content).
• Schedule 30 minutes per day on analytics and ad adjustments.

5. Posting Times

• Optimal Times: Post at times when your target audience is most active:
• Instagram: 6–8 PM (local time).
• Pinterest: 8–11 PM (best for late-night scrollers).
• TikTok: 7–9 PM for short-form video engagement.
• Test different time slots to find what works best for your audience.

6. Scaling Your Product Line

• After launching, aim to release 5–10 new designs monthly to keep your shop fresh and customers engaged. Use sales data to identify popular categories for expansion.

7. Tools & Resources

• Design Software: Adobe Illustrator or Canva.
• Scheduling Tools: Plan posts with apps like Later or Buffer.
• Analytics Tools: Use Instagram Insights, Pinterest Analytics, and Etsy Stats for performance tracking.

8. Key Performance Indicators (KPIs)

• Sales Goals: Set an initial goal of 10–20 sales per month. For that, you need to advertise all your products from the very beginning, and then focus on 5-10 designs that you push push push everywhere. Check regularly the insights, so you can see what time, how often and so, you know this already, I won`t repeat it now. Gradually increase this as your audience grows.
• Conversion Rate: Aim for at least a 2–3% conversion rate (visitors to buyers).
• Followers: Aim to gain 50–100 new followers per week on Instagram initially.

9. Ongoing Learning

• Follow trends in your niche to create timely designs (e.g., seasonal colouring books). If you are unsure about your niche, then I recommend to you our very useful niche guide, see in the first paragraph.
• Regularly take surveys or ask for reviews to understand customer preferences better. An honest bad review is still better than not receiving any review and not knowing why you don`t earn money.

This framework offers a practical roadmap, but remember, success often depends on testing and optimizing your approach as you go.