If you are new on social media, or if you just about to start something new, it’s easy to feel lost.

Here is a quick strategy.

First of all, you created an account, filled the bio with a quick introduction and a few relevant hashtags, shared your website, choose and uploaded a cool profile picture. Nope? Then start with that.

And what’s the next step?

Start creating a blog and fill it with useful information that could attract visitors.

Choose a platform that suits your technical skills and goals. You can still decide on design later, but first step is that you must choose a platform that you can easily handle yourself. WordPress is a good start. For blogging, you don’t need a website, if you don’t want to, but you definitely need a blog address, so choose a name that’s memorable, and reflects your niche. And crosscheck it, if there are some similar blogs with similar names, because that can confuse your future readers.

Identify a specific topic you’re passionate about and that has an audience. This could be anything from travel, food, fashion, to personal finance. Focusing on a niche helps attract a targeted audience.

Then create accounts if you still didn’t do it, on the major social media platforms like Instagram, LinkedIn, Facebook, or any platform.

Use this blog then and share the posts on social media and engage with your visitors. You can also run some small-scale experiments to find out which social media platform suits you best.

Experiment with images, videos and content ideas on the various platforms and analyze your performance.

Also don’t forget to interact with other users. Interaction is key, it can also increase engagement.

Finally…

Consult with an experienced digital marketer or an expert on the best ways to leverage social media platforms for your particular objectives, if you are not able or lack time or motivation to do it yourself.