Are you looking for ideas on what to post on social media or other online platforms? You don’t need to overthink it – just start talking about what you do!

For example, if you write an e-book, why not talk about the process of research and sourcing materials for your project?

Or share insights on how you put together a package for a client.

Show clients your workspace and explain your favorite tools and why you like them so much.

What inspires you on a daily basis? And if it’s a special day like a holiday, tell us how you celebrate it!

Did you just read an amazing book? Share your thoughts about it with your clients!

Clients want to know more about the everyday life of a business, they want to know a real person! Show them what goes on behind the scenes. Share some candid photos, provide thoughtful captions and stories – they’re always interested in hearing more! You are a small business owner and as such, you have to show yourself a bit, because people will support a person. If your clients wanted to support a huge multinational mega company, they wont be browsing your products, but instead go and shop from one of the retail centers.

Keep things interesting by adding a variety of posts and getting creative with your content.

And who knows? Maybe something that was posted today will be the topic of conversation tomorrow.