We all know that the key to success lies in identifying our own strengths.

In today’s age of technology, this involves understanding which social media platforms we should use to promote ourselves or our products.

With a range of options like Twitter, TikTok, Facebook, Instagram, YouTube, Pinterest and Flickr available to us, it is important that we select the best platform for ourselves.

For example, if you are selling a product which looks aesthetically pleasing when photographed or looks nice in videos, then Instagram would be a great option for you as it can help show off the product’s best features.

On the other hand, if you are creating something with your own hands or showcasing any DIY activities, then platforms like YouTube and TikTok can be utilized to capture this in both short and long form video content. Also, if you are a dog agility trainer, videos are the best for you. But if you sell dog collars, then maybe strong presence on Instagram is a wise move.

As YouTube now also allows users to post shorter videos, it can serve as an ideal option to draw in new customers.

By knowing what kind of content works well on each platform and recognizing our own strengths within these formats we can take steps towards greater visibility and improved business opportunities. Contentmarketing is essential.

Therefore understanding which platforms suit us the most is essential for maximizing our potential.

But. You definitely need to use more then one social media platform. Why? Because they can be banned. They can disappear. They can be hacked. Always have a spare one, so if any problems occur, you will be already prepared to switch from one platform to an other. This is crucial!